Get Found on Google Get Named by AI.
Search has changed. People still Google, but more and more they ask AI tools like ChatGPT, Gemini and Copilot to find and recommend businesses. Showing up now means doing two things well. A strong SEO foundation that search engines and AI both read first, and the authority that decides who AI actually names.
We build both. Foundation SEO gets your site technically sound, fast and findable. GEO, generative engine optimisation, builds the authority and presence that gets you recommended in AI answers. One without the other leaves visibility on the table. Together they put you ahead of competitors who have not started.
The playbook shift
Being number one on Google used to be enough. Now your customers ask AI who to choose.
Here is what changes when your search strategy catches up to how people actually decide.
Yesterday's playbook
- A solid website and strong Google rankings, then waiting for the leads to follow.
- Monthly reports full of rankings and traffic, with nothing tied to enquiries or revenue.
- AI search treated as something to monitor, while your customers already use it to decide.
- One channel optimised, Google, while the shortlist your buyer acts on is built elsewhere.
- A generic playbook applied to your sector, with none of the specialist understanding that makes it work.
Found and chosen with Colab
- Visible across Google and the AI tools your customers decide with: ChatGPT, Gemini, Perplexity and Copilot.
- Reporting that leads with enquiries and revenue, not vanity rankings.
- Named in the AI shortlist while the field is still open, ahead of your competitors.
- Every surface your buyer touches covered: search, AI answers, reviews and Maps, run as one strategy.
- Deep multi-sector experience behind the strategy, focused first on delivering real results, the enquiries and revenue that matter regardless of your industry.
Found. Chosen. Trusted.
AI hands your customers a shortlist of names. Getting on it comes down to trust and authority.
Three things decide whether AI recommends you. We build all three.
Found
On Google
Google still carries the largest share of high-intent searches, and it is also where AI reads who you are. We make sure you show up for the queries that turn into enquiries and revenue, and that your presence across the web gives AI a clear, consistent picture of your business.
Chosen
In AI search
When your customers ask ChatGPT, Gemini, Perplexity or Copilot for a recommendation, they get back a shortlist of names. That shortlist is the whole decision. We get your brand onto it.
Trusted
The authority that earns it
AI does not recommend at random. It names the businesses it reads as the most established and trusted in their category, through brand authority, reviews, citations and a consistent presence across the platforms it draws on. This is the engine of GEO, and it is the work that keeps your name in the answer.
Your Foundation in Search.
Your Edge in AI.
Search has changed. People still Google, but more and more they ask AI tools like ChatGPT, Gemini and Copilot to find and recommend businesses. Showing up now means doing two things well. A strong SEO plan that search engines and AI both read first, and the authority building that decides who AI actually names.
One without the other leaves visibility on the table. Together they put you ahead of competitors who have not started.
Foundation SEO
Technical health, site speed and clean structure. The groundwork that search engines and AI both read first, and the difference between being findable and being invisible.
On-page & Content SEO
Keyword strategy, optimised pages and content that answers what your customers actually search. Built to rank, and to be understood by the tools doing the recommending.
Authority & Reputation
Reviews, listings, citations and the signals that build trust across the whole web. This is what lifts you in Google, and what AI weighs when it decides who to name.
Generative Engine Optimisation (GEO)
The new layer. We get your business surfaced and recommended by ChatGPT, Gemini and AI Overviews, while most of your competitors do not yet know it is possible.
What’s right for you?
Colab Marketing began with a simple goal: help businesses grow and connect with their customers.
If you’re looking for a marketing team that cares about your results, let’s talk about your goals.
