Sounding professional but being understood. Coming across as approachable and friendly but knowledgable. Being convincing and persuasive but not pushy.
Finding the right tone and language to speak to your target audience isn’t always easy. And then, what do you say? What do they want to hear?
Your selection of words can have a profound effect on your target audience. You can gain their trust and respect, alter their perception, paint a picture in their minds, prove your value, and/or convince them to say “yes please”.
And words can just as easily crush expectations, create distrust and lose a potential audience forever.
Tauranga’s Colab Marketing can help you identify your target audience and use the right words to start a conversation.
Some of the work we often do in this area includes:
- Writing for the websites
- Company communications – presentations, newsletters, proposals, corporate messaging
- Copywriting for promotional materials
- Copywriting for social media channels