http://www.colabmarketing.co.nz/blog/ The latest Blog feeds from www.colabmarketing.co.nz en-us Fri, 31 Jul 2026 07:18:41 +1200 Rocketspark http://www.colabmarketing.co.nz/blog/post/167686/local-seo-vs-geo-whats-the-difference-and-do-you-need-both/ Local SEO: Visibility in Google Search and Maps GEO: Visibility in AI Answers How Local SEO and GEO Work Together Do You Need Both? A Practical Checklist A Practical SEO and GEO Plan for New Zealand Businesses ... Fri, 17 Jul 2026 13:11:04 +1200 http://www.colabmarketing.co.nz/blog/#post167686 http://www.colabmarketing.co.nz/blog/post/167325/what-the-rise-of-ai-search-means-for-nz-businesses-investing-in-seo-right-now/ AI search is no longer a future trend to keep half an eye on. Your customers still Google, but more and more of them now ask AI tools like ChatGPT, Gemini and Copilot to find and recommend a business. Showing up in this new landscape means doing two things well: building the search engine optimisation (SEO) foundation that Google and AI both read first, and building the authority that decides who AI actually names. That second layer has a name of its ... Tue, 30 Jun 2026 00:00:00 +1200 http://www.colabmarketing.co.nz/blog/#post167325 http://www.colabmarketing.co.nz/blog/post/167289/how-google-ranks-websites-a-plain-english-guide-for-nz-business-owners/ If you run a business in New Zealand, there is a strong chance most of your next customers will find you through Google. The search engine handles more than nine in ten searches across the country, which makes your position in the results worth real money. The frustrating part is that Google rarely spells out how it decides who appears first, so ranking can feel like a locked box you are not allowed to open. This guide pulls the lid off in plain English, with no jargon and no hype... Wed, 24 Jun 2026 00:00:00 +1200 http://www.colabmarketing.co.nz/blog/#post167289 http://www.colabmarketing.co.nz/blog/post/166442/why-your-google-business-profile-reviews-are-your-most-powerful-local-seo-tool/ Contents How Reviews Help Local SEO and Google Maps Rankings What a Good Review Profile Looks Like How to Get More Google Reviews Without Being Pushy How to Manage Reviews Week to Week How to Respond to Positive and Negative Reviews How Reviews Fit into a Stronger Local SEO Strategy ... Wed, 17 Jun 2026 12:30:01 +1200 http://www.colabmarketing.co.nz/blog/#post166442 http://www.colabmarketing.co.nz/blog/post/161975/colab-marketing--a-digital-marketing-agency-near-me/ Why Not Just Outsource Overseas?What To Look for In a Digital Agency In 2026 Why Choose A Digital Marketing Agency Near You? Colab Marketing Is Your Local Auckland Digital Marketing Agency ... Fri, 13 Mar 2026 17:51:58 +1300 http://www.colabmarketing.co.nz/blog/#post161975 http://www.colabmarketing.co.nz/blog/post/161747/how-to-plan-a-new-website/ Exciting times! You’re about to embark on creating your new website. Whether starting from scratch or refreshing an existing site, this article is your guide through the essential steps for a successful launch.Warren Buffet said, “An idiot with a plan can beat a genius without a plan”. Preparation is key, having everything you need before you even start touching a template website or custom build ensures fewer stops and starts throughout the website development stage. Having ever... Thu, 05 Mar 2026 00:00:00 +1300 http://www.colabmarketing.co.nz/blog/#post161747 http://www.colabmarketing.co.nz/blog/post/161974/find-your-nz-google-rank-with-colab-marketing/ Why Your Google Rank MattersStep One: Discover Your Current Google RankHow To Improve Your Google RankingWhy Work with Colab MarketingReady To Climb The Rankings?... Thu, 26 Feb 2026 00:00:00 +1300 http://www.colabmarketing.co.nz/blog/#post161974 http://www.colabmarketing.co.nz/blog/post/161924/how-do-i-get-my-business-on-google/ Step One: You Need a WebsiteStep Two: Optimise For Google SearchWhat Is SEO And Why Does It Matter?Can I Do This Myself?How Colab Marketing Helps You Get On GoogleReady To Get Your Business On Google?... Wed, 18 Feb 2026 00:00:00 +1300 http://www.colabmarketing.co.nz/blog/#post161924 http://www.colabmarketing.co.nz/blog/post/161746/brand-identity/ Building a strong, recognisable brand takes more than a great logo or a well-designed website. It requires strategic thinking, consistent messaging, and a clear digital marketing direction. In this blog, we will explore the following key elements of building a strong brand identity and SEO optimised digital presence:Creative CorporateCreating Visual IdentityCreating Your VoiceEach section explains how strategic branding, consistent messaging, and Search Engine Optimisation work together to stren... Tue, 10 Feb 2026 00:00:00 +1300 http://www.colabmarketing.co.nz/blog/#post161746 http://www.colabmarketing.co.nz/blog/post/161923/what-does-a-ppc-agency-do/ Initial EnquiryBrief From the ClientResearchCreate StrategyPresent Research and Strategy to ClientCreate Campaigns and Final ChecksApproval From the Client and Go Live on CampaignsData CollectionReport to the Client, Optimisation and Return on InvestmentFinal Thoughts... Wed, 04 Feb 2026 00:00:00 +1300 http://www.colabmarketing.co.nz/blog/#post161923