http://www.colabmarketing.co.nz/blog/ The latest Blog feeds from www.colabmarketing.co.nz en-us Thu, 29 Oct 2026 16:55:38 +1300 Rocketspark http://www.colabmarketing.co.nz/blog/post/171408/the-difference-between-seo-and-google-ads-which-one-is-right-for-your-business/ Google handles close to 89 per cent of searches in New Zealand (StatCounter, May 2026), so for a lot of businesses that is where a customer first finds them. A homeowner needs a builder, a practice manager is comparing aged care providers, and in most cases they open Google before they pick up the phone. That brings most business owners to the same question. Is it smarter to invest in SEO, or to put that budget into Google Ads? Both channels put a business in front of people actively lookin... Fri, 09 Oct 2026 17:46:31 +1300 http://www.colabmarketing.co.nz/blog/#post171408 http://www.colabmarketing.co.nz/blog/post/170084/geo-and-the-changing-search-landscape-for-nz-businesses/ A decade ago, finding a plumber meant a search, a scroll and a click. Today it increasingly means asking a question and being handed an answer, one already written and already decided, drawn from a shortlist of sources an AI system has chosen to trust. There is no application process for that shortlist and no fee that buys a place on it. The bar for inclusion is set by how clearly and consistently a business presents itself online, through its own website, its listings, and what other reputable ... Tue, 15 Sep 2026 12:46:50 +1200 http://www.colabmarketing.co.nz/blog/#post170084 http://www.colabmarketing.co.nz/blog/post/168636/how-google-ranks-websites-a-plain-english-guide-for-nz-business-owners/ When someone in New Zealand searches for a business like yours, Google decides in a fraction of a second which results appear first, second or nowhere at all. That decision is not random, and it cannot be bought. It comes from hundreds of signals working together, most of which are entirely within your control once you understand what they are. ... Tue, 11 Aug 2026 14:55:56 +1200 http://www.colabmarketing.co.nz/blog/#post168636 http://www.colabmarketing.co.nz/blog/post/167686/local-seo-vs-geo-whats-the-difference-and-do-you-need-both/ Local SEO: Visibility in Google Search and Maps GEO: Visibility in AI Answers How Local SEO and GEO Work Together Do You Need Both? A Practical Checklist A Practical SEO and GEO Plan for New Zealand Businesses ... Fri, 17 Jul 2026 13:11:04 +1200 http://www.colabmarketing.co.nz/blog/#post167686 http://www.colabmarketing.co.nz/blog/post/167325/what-the-rise-of-ai-search-means-for-nz-businesses-investing-in-seo-right-now/ AI search is no longer a future trend to keep half an eye on. Your customers still Google, but more and more of them now ask AI tools like ChatGPT, Gemini and Copilot to find and recommend a business. Showing up in this new landscape means doing two things well: building the search engine optimisation (SEO) foundation that Google and AI both read first, and building the authority that decides who AI actually names. That second layer has a name of its ... Tue, 30 Jun 2026 00:00:00 +1200 http://www.colabmarketing.co.nz/blog/#post167325 http://www.colabmarketing.co.nz/blog/post/167289/how-google-ranks-websites-a-plain-english-guide-for-nz-business-owners/ If you run a business in New Zealand, there is a strong chance most of your next customers will find you through Google. The search engine handles more than nine in ten searches across the country, which makes your position in the results worth real money. The frustrating part is that Google rarely spells out how it decides who appears first, so ranking can feel like a locked box you are not allowed to open. This guide pulls the lid off in plain English, with no jargon and no hype... Wed, 24 Jun 2026 00:00:00 +1200 http://www.colabmarketing.co.nz/blog/#post167289 http://www.colabmarketing.co.nz/blog/post/166442/why-your-google-business-profile-reviews-are-your-most-powerful-local-seo-tool/ Contents How Reviews Help Local SEO and Google Maps Rankings What a Good Review Profile Looks Like How to Get More Google Reviews Without Being Pushy How to Manage Reviews Week to Week How to Respond to Positive and Negative Reviews How Reviews Fit into a Stronger Local SEO Strategy ... Wed, 17 Jun 2026 12:30:01 +1200 http://www.colabmarketing.co.nz/blog/#post166442 http://www.colabmarketing.co.nz/blog/post/161975/colab-marketing-a-digital-marketing-agency-near-me/ Why Not Just Outsource Overseas?What To Look for In a Digital Agency In 2026 Why Choose A Digital Marketing Agency Near You? Colab Marketing Is Your Local Auckland Digital Marketing Agency ... Fri, 13 Mar 2026 17:51:58 +1300 http://www.colabmarketing.co.nz/blog/#post161975 http://www.colabmarketing.co.nz/blog/post/161747/how-to-plan-a-new-website/ Exciting times! You’re about to embark on creating your new website. Whether starting from scratch or refreshing an existing site, this article is your guide through the essential steps for a successful launch.Warren Buffet said, “An idiot with a plan can beat a genius without a plan”. Preparation is key, having everything you need before you even start touching a template website or custom build ensures fewer stops and starts throughout the website development stage. Having ever... Thu, 05 Mar 2026 00:00:00 +1300 http://www.colabmarketing.co.nz/blog/#post161747 http://www.colabmarketing.co.nz/blog/post/161974/find-your-nz-google-rank-with-colab-marketing/ Why Your Google Rank MattersStep One: Discover Your Current Google RankHow To Improve Your Google RankingWhy Work with Colab MarketingReady To Climb The Rankings?... Thu, 26 Feb 2026 00:00:00 +1300 http://www.colabmarketing.co.nz/blog/#post161974