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Marketing Resources - ROAS vs Vanity Metrics

Not all marketing numbers are created equal. While it’s easy to get excited about likes, impressions, and clicks, those numbers don’t always reflect real business growth. That’s the difference between vanity metrics and ROAS.Understanding this difference helps you make smarter marketing decisions and avoid wasting budget. What Are Vanity Metrics? Vanity metrics are numbers that look good on a report but don’t always translate into revenue. Common examples include:ImpressionsLikes and fol...